Marketing

October 25, 2017 at 11:35 am

Search Engine Marketing 2017: 3 Solid Tips To Establish Your Business Online

Digital marketing has evolved through the years and the competition has gotten stiffer. However, one thing is constant and, perhaps, even growing more in depth: it is still necessary. This is why old-school SEO marketers have no trouble transitioning and learning the modern techniques. When you really know the basics and where it all comes from, the adjustment becomes solid and easy.

Local competition continues to heat up and it can be intimidating if you’re starting late in the game. But, as the saying goes, better late than never ever. Novices can still transform their business and emerge victorious without waiting too long. Remember: the basics are the same; it’s just the playing field that’s changed. If you know what you want to happen and have the tried-and-tested tools on your side, you can and will succeed.

Here are three super-solid digital marketing tips that will help push your business further in the online game — and fast.

  1. Listings still matter.

How do people seek information online? Search engines. If your business still does not have a website, a Facebook page or even just a solid landing page, then you can’t expect customers to reach you.

If a search attempt at Google does not end up with your actual site at the top — or at the first page, at least — then it’s not likely people will make a bigger effort to look for you. The persistent ones will attempt to search two or three times more using another keyword or key phrase, but if nothing comes up or if you’re at page 2 or 3, then you can forget about it.

Just getting listed is not enough, that’s for sure. For your business to matter and get attention, it has to appear at the first page. Don’t know how to do it? There are agencies like Yando whose primary goal is to get you all the referrals and clicks that you need to land page one. Get in touch with them. They are a necessary part of your journey into digital marketing and it makes best sense to get help from the experts.

  1. Take Google My Business seriously.

Google My Business is free, so claim your place. It will give you incredible exposure with the right optimization techniques and will establish your position as a legitimate operation. When you sign up, you will have to go through a verification process first where you will be asked for a PIN that will be sent to your physical location. Once you have this, you can log in and verify your business.

If you are working with a digital marketing agency, you will have to set up your chosen agency as a manager of your business so you can list their actual address. Take note of the position you are giving your agency. This way, you can still take control of your business even when you have decided to part from the firm.

Your GMB page has to have your company profile, business hours, categories, services, contact details, types of details accepted and all the pertinent information. Upload photos of your business, services and more to further solidify your presence. Keep this page updated at least weekly so anybody new who checks your page out will see that the business is very much active and responsive.

  1. Your reputation matters.

You might have a solid mission and vision, but if nobody’s talking about how good you actually are, then it’s not likely anybody will be converted. There are several reputation management tools you can employ, but it’s still best if you work with actual humans.

Partner with an agency like SMR Digital who truly understands how the online marketing industry works and who values return on investment. Whether you’re doing SEO, pay-per-click, lead filtering and delivery or whatever strategy, your partner should be hell-bent on giving you solid results. You can also ask friends and clients to say good things about your business online, but the rate of return in terms of sales might be slower. However, slow and steady still wins the race.

Word of mouth and reputation matters in this industry where it takes only 2 seconds for people to decide if they want to work with you or not. Thus, if you are unsure where to begin, a sure way of getting on the right footing at the beginning is to partner with experts. Of course, all these are just the tip of the iceberg when it comes to succeeding in digital marketing. These three will get you a foot in the door and provide a platform to start seeing positive results.